Redefining tech
investment
Unconventional Holding SE is an unorthodox private equity firm focusing on mid-stage investments for B2B technology companies. Driven by innovation and transformation, unconventional brings both financial resources and tech expertise, entrepreneurial experience, and a people-first approach to its portfolio companies. With unconventional, your mission is not just another entry in the portfolio; it's a shared venture of passion and expertise, whilst daring to shape the future.
Here to push
boundaries
We transcend traditional industry sectors, creating investment opportunities that capitalize on the synergies and innovations that arise from industry convergence. We thrive in the breakneck pace of intertwined technologies, encompassing both hardware and software and adapting to dynamic business landscapes. And if standard processes can‘t deliver the desired results, we find unconventional solutions.
Our sector experience:
Aerospace
AI
Automotive
Cloud & Connectivity
Digital Transformation
Energy Transformation
Health & Life Sciences
Public Sector
Rail
Telecommunications
Technology is our
love language
As experts, we delve deeply into innovative technologies—both hardware and software—and adapt flexibly to dynamic market environments. We’re also multi-passionate tech enthusiasts who speak the language of both engineers & entrepreneurs.

>> Click here for more info on our sector experience
Power to the
people
Imaginative, bold, dreamers and doers. Outside-of-the-box non-conformists. We invest in people who are unafraid of change and dare to build differently. True innovators. And unafraid to go all in. They’re hard to find but we’re over the moon when we find them. It’s our job to accompany them on the boldest growth journey and transformation of their business life. We prioritize retaining and nurturing leaders and their existing talent—their expertise, teams, and established networks—as key drivers of value creation.
What we’re
looking for
We enter the stage when companies are facing generational changes, shareholder issues, technological barriers, spin-outs, growth challenges, or a complex mix of all. On average, we invest in SME B2B tech companies at a pivotal moment of change or scalability in their business journey. We partner with already successful companies with headquarters in the DACH region, those with market relevance, exciting prospects, and the hunger to keep growing.
Key service areas
PEOPLE & CULTURE
Talent Strategy
Talent Attractiveness (Recruiting, Retention, Workplace)
Brand Identity & Cultural Development
Skill Development (Learning, Training, Re-Skilling)
Leadership
Corporate Social Conduct
Internal & External Communication
TECHNOLOGY & PRODUCT
Digitalization in Product and Manufacturing
Research, Development & Prototyping
AI & AR
Engineering
User Experience
Power of Data
Cloud & Connectivity
INORGANIC GROWTH
IPO
Market Observation & Target Search
Post-Merger- Integration
Due Diligence & Transaction Support
ORGANIC GROWTH
National & International Growth
Strategic Partnerships
Pricing
Strategic Selling
New Business Models
EXCELLENCE IN OPERATION
IT Systems & Digitalization
(Hyper) Automation
Testing & Quality Assurance
ESG Optimization
Manufacturing
Procurement & Supply Chain
Near- & Offshore Development
FINANCE & TRANSFORMATION
Reporting, KPIs & Benchmarking
Working Capital Management incl. Factoring
Organisational Re-Structuring
We’re going
the distance
As experienced entrepreneurs, we know your business, having played the long game ourselves. We remain laser-focused on long-term value. We’re roll-up-our-sleeves collaborators but don’t interfere in day-to-day operations. Our services span six key business areas: people and culture, technology and product, organic and inorganic growth, finance and transformation, and operational excellence.

>> Click here for more info on our key service areas
Meet
unconventional
Our founding team brings a wealth of experience in managing complex technologies, cultural development, and organisational structures as it consists of the key innovators and leaders from the internationally renowned company umlaut. umlaut was a global, full-service, crossindustry, end-to-end group of consultancies and engineering firms with over 4500 employees and 50+ locations worldwide. In 2021, umlaut was sold to Accenture.
Marc Peter Althoff
Technology Expert
Former CTO of umlaut SE
Degree in Engineering
marc.althoff[at]unconventional-holding.com
Linkedin
Lars Karsten
Human Capital Expert
Former CPO of umlaut SE
Degree in Physics
lars.karsten[at]unconventional-holding.com
Linkedin
Tim Moog
Finance & Restructuring Expert
Former CFO of umlaut SE
Degree in Business Administration
tim.moog[at]unconventional-holding.com
Linkedin
Unconventional
press release
Find out about our unconventional activities.
29.08.2024
Unconventional holding SE Acquires Core Team and Operations of Achtzig20 GmbH
The first step in Unconventional’s strategic expansion into the automotive sector.
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